Collective Emotion
Whether it's Collective Joy as an entire crowd sings along to their favorite song, Collective Fear as a group inches through a haunted house, or Collective Outrage as a book club discusses that plot twist
I believe experiences are at their best when rooted in our Collective Humanity
Because experiences are best shared.
Pictured: Novel Nights, my themed book club series. Photo by: Daniel Huckman
A little imagination, a lot of curiosity, and an enthusiasm for bringing ideas to life.
I'm Dana, an experiential designer drawn to the art of wish fulfillment and founder of Collective Emotion.
I develop imaginative, bespoke experiences that give people a reason to gather, explore, and connect. By combining creative storytelling with thoughtful experience design, I help businesses and organizations reimagine how people engage with their spaces, brands, and communities.
How Ideas Come to Life
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Community Activations
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Live Events & Retail Operations
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Visual Identity Design
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Customized Event Plans
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Innovative Ideation
Current & Previous Clients
“Dana led a project… [with an] ambiguous set of requirements & minimal instructions. She learned various technologies, coordinated with other teams and SME's, clarified requirements, and produced an initial deliverable that met my stated requirements and raised the bar. Dana learns new skills quickly. She works hard and exercises good judgement. She is able to translate her skills to a variety of needs.”
— Former Disney Manager
“We don’t know what you’re doing differently! We tried hosting a different event and haven’t gotten nearly the same level of interest”
— Venue Partner & Client
“The puzzles were so good! I loved that they were intriguing and tailored to the content of the books. “
— Novel Nights Guest